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Beauty Launches

Armani Beauty Launches ‘I Will’ Eau de Parfum

Jonathan Bailey joins Armani Beauty as a new Global Fragrance Ambassador, starring in the campaign for ‘I Will.’

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By: Rachel Klemovitch

Assistant Editor

Introducing ‘I Will’ Eau de Parfum, the new Armani Beauty masculine fragrance.

Armani Beauty taps British actor Jonathan Bailey as the new Global Fragrance Ambassador for the scent and will star in the campaign for I Will.

Designed as a sleek rectangle with a curved base, the bottle has an ombre effect, progressing from an intense matte-frosted black at the top to a crystal-clear glass at the base. 

The bottle is accented with a brushed metal cap and bold minimalist typography.

In support of Giorgio Armani’s commitment to sustainability, all formats of I Will are refillable, which helps save 40% of packaging material.

Composed by Master Perfumers Nathalie Lorson and Alberto Morillas, I Will contrasts a powerful, smoky vanilla with the intensity of woody leather notes to create a new interpretation of masculine scents. 

Inspired by Giorgio Armani’s legacy of relentless determination to realize his vision of style, I Will is designed for men who move forward with confidence and with resolute willpower to shape their own future.

Designed to be worn during the day and evening, I Will ignites confidence and is a hyper-lasting fragrance that contrasts the smoky, addictive sensuality of Madagascar vanilla absolute with woody leather notes to create a new, addictive, and powerfully masculine vanilla. 

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